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Marketing Communications Manager- medical device company - senior role

Company Name:
HireMinds
Our client, located west of Boston, is looking for an experienced Marketing Communications Manager to join their team. The company is a global developer, manufacturer and marketer of medical devices. Their portfolio of products is used in a range of medical specialties. They are growing through new product development/launches and via acquisitions. The Marketing Communications Manager will work on broad-scale communications programs for one or more of this company's business units. We are looking for someone who has developed and executed marketing communication strategies targeting patients (consumers) and physicians in the healthcare space. Our ideal candidate brings the following to the table
(Global) medical device experience
Direct management
Strong digital experience - has engaged doctors, patients, advocacy groups, etc.

What you will do
Research and report on the mindset and behavior of physicians, nurses, patients and payors and identify key barriers to adoption
Develop and implement strategic communication programs, including offline, plus a heavy dose of online content development and social media
Oversee the strategy and implementation of a variety of online marketing programs that include SEO, paid search, web, digital advertising, social, mobile, etc.
Serve as a subject matter expert across key internal and external constituents on areas relating to patient and physician awareness, education and events
Manage a team of three direct reports, some of whom are geographically dispersed
Oversee vendor relationships

Who you are
10+ years of marcomm experience ideally from a medical device company OR agency
A strong focus on digital - you have developed programs using a wide range of relevant digital tools
Expert at the patient/consumer journey - a guru in direct to patient communications
Strategic thinker coupled with hands-on execution skills and interest
Bachelor's Degree required; advanced degree a huge plus




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